About Us

Founder

TruWater was founded by Hattie Marsden, a M&A advisor with over a decade of experience specialising in B2B Software and Services.

Hattie’s career includes time at Boston Consulting Group (BCG), where she worked closely with top-tier financial investors, and Deloitte, supporting corporates on the value realisation from >$500m+ transactions. In addition she spent over 8 years with a boutique M&A advisory firm, leading multiple buy-side and sell-side processes across SEA.

This unique combination of consulting and corporate finance experience has provided Hattie with insight into the motivations and strategies of major strategic acquirers, as well as a deep understanding of how to create value in high-stakes M&A transactions.

TruWater exists to help founders and investors get deals done - efficiently, strategically, and with real value on both sides. We bridge the gap between strategy and transaction execution to drive outcomes that matter.

Industry Expertise

Agency, Marketing & E-Commerce

Analytics, Data Science & AI

B2B Tech

Company Secretarial & Business Services

Consulting & Professional Services

Cloud, DevOps and IT Services

How do you charge?

For build projects, TruWater Advisory charges a fixed fee. For work supporting founders to sell their company, or supporting investors to buy a company, compensation is made up of a process fee (charged each month) and a closing fee linked to the value of the transaction.
What size of clients do you work with?

For build projects, we work with clients of any size who have found their product-market fit. For sell projects, clients typically have an EBITDA of between US$0.5m-10m.
How long will it take to sell my company?

It depends; we aim for deals to take 6 months, but they can take up to 12 months, particularly if there are multiple parties that want to meet with you. We aim to balance quality and speed while ensuring the deal doesn’t distract our clients from their most important job of growing their company at a critical time.
When does it make sense to get in touch?

Our sell-side clients typically come to us at one of the following trigger points: They think there might be opportunities to grow their business faster, or more profitably, and need an external point of view on how to unlock this value. They know they want to sell their business at a future point in time (1-5 years time), and want to ensure they are well prepared ahead of starting any sale process. They want to sell their business shortly (within the next 12 months); maybe they’ve been approached by a potential partner and want to explore what other options are available in the market, or get a sounding board on how strong a proposed offer is. In the mean time, feel free to sign-up for our newsletter or digest some of our M&A Resources.