.png)
Founder, Hattie Marsden
Who We Are
TruWater partners with founders and investors in B2B Software and Services, to help them achieve financial and strategic goals through expertly executed transactions and scaling strategies. With a focus on APAC, we connect businesses across the globe.
Founded to set the standard for quality in the mid-market, TruWater is known for delivering unmatched expertise, ethical guidance, and results that consistently exceed expectations.
Our Services
Testimonials
“TruWater was invaluable in helping us prepare for, and navigate our acquisition process. Hattie’s skills and experience added a huge amount to our sell team, enabling us to confidently negotiate with and manage the buyers. Working with TruWater allowed us to realise the maximum value of the business, which simply would not have happened without Hattie’s support.”
CEO, Motor Design Limited (B2B Software)
James Goss
Why Choose TruWater?
Honest collaboration, expert guidance, seamless execution
.png){kind=small}
Transparency
We prioritise candid and honest feedback, empowering you to make informed decisions confidently at every stage of the process.
.png){kind=small}
Senior team focus
We dedicate our time to a select number of engagements, ensuring you receive personalised attention and best-in-class support.
APAC expertise
We understand that deals in APAC require different expertise compared to Europe or North America, and we bring region-specific insights to every engagement.
.png){kind=small}
Deals that work
We design deal structures that ensure long-term success, backed by years of experience in post-transaction integration and navigating complex negotiations.
Insights
